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What is Sales Promotion

Typical sales promotions include coupons, samples, in-pack premiums, self-liquidating premiums, value-packs, refunds and rebates, price-off packs, contests, sweepstakes, trade show, continuity plans and others. Sales promotion techniques can be applied across a broad range of products, from chewing gum to houses and cars.

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150 + Marketing Management Questions and Answers …

85. Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: (1) Exploratory (2) Descriptive (3) …

Category:  coupon codes Go Coupon

Sales Promotion: Steps & Methods International Marketing

(ii) Coupons: A coupon is a certificate that reduces price. When a buyer gives a coupon to the dealer, he gets the product at a lower price (Regular price is Rs 100; with a coupon it is Rs 80). Coupons (same as money) are accepted as cash by retailers. Coupons normally …

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Sales Promotion in International Marketing

Sales promotion is said to be a key ingredient in the international marketing campaign. It consists of mostly collection of those short-term incentive tools, which are designed to stimulate purchase of a particular product or service. In other words, we can say that in national and international marketing, market or sales promotion plays an

Category:  coupon codes Go Coupon

Advertising Products in International Market

(iv) Coupons: A coupon is a certificate that reduces price. When a buyer gives a coupon to the dealer, he gets the product at a lower price (Regular price is Rs 100; with a coupon

Category:  coupon codes Go Coupon

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