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Creating Coupon Promotions: Tips for Retailers

Reasons to Use Coupons . As coupons continue to be an inexpensive form of marketing, nearly half of all retailers reported offering consumers some form of bonus coupon program. This means your competitors are probably utilizing coupons in their marketing plan and maybe should you too. Other reasons to use coupons

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How to Make Effective Coupons

Designing coupons can be a fun way for you to show off your creative side. But there are some important features that all coupons should contain, whether they are for products or services. The right coupon campaign can bring in repeat business, attract new customers,

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Recording Cash Sales With a Discount

The store is having a sale and everything is 10% off. A customer has taken advantage of the sale and purchased 3 pairs of socks for $12.00; 2 men's shirts for $55.00; The sub-total, not including the discount, is $67.00. The sales tax in your state is 6%, making the sales tax due $4.02. The discount afforded to the customer is $6.70, making the

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Buy One Get One Marketing Events

The most important part of writing effective ad copy is to have a compelling offer, and buy one get one certainly fits that definition. Like many offers, it is the perception that is most important, not the reality. In fact, the reality is if you do a BOGO 50 percent off, it is the same as 25 percent off your entire purchase for the customer

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How to Charge GST/HST on Discounts

Fixed discount coupons are treated the same as above, that is GST/HST is charged on the full price of the item. Variable discount coupons (such as discounts that increase with more of the same item purchased) are treated differently - in this case, GST/HST is charged on the amount after the total discount is applied.

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Effective Newspaper Advertisements for Retail

Coupon Ad . These are great for sales promotions to bring new customers to the store. By offering a certain dollar or percentage amount off your merchandise, the coupon offer is also one of the easiest ads to track the effectiveness because the customer has to present the coupon to get the deal. You can count the number of coupons received as a true metric of your advertising.

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How to Make Money at Home With a Membership Site

Steady income: If you have a monthly membership site and you’re able to retain a good percentage of your members, you can count on regular (recurring) income, as opposed to starting from $0 every month. For example, if you have 100 members paying $30 a month, you can, for the most part, count on $3,000 per month income, as long as you retain your membership numbers.

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How Groupon Works and How It Impacts Small Businesses

At 50% off your normal rate, you’d be offering your lessons for $50 each to Groupon buyers. But you would not make $50; you would only make $25 per lesson sold because Groupon takes half of it right off the top. If you offer riding lessons at 90% off on Groupon, you’d only be making $5 on each lesson.

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How to Make Money with the Amazon Associates Program

Blogging. Blogging is probably the most common way affiliates make money with the Amazon Associates program. Some bloggers have a general topic site and use a variety of affiliate programs and other monetization options. Other bloggers have a niche site, zeroing in on select products that the site covers.

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The Tax Effects of Paying Bonuses to Employees

Employees who are executives, administrators, professionals, and outside sales employees (sometimes called "white-collar employees") are exempt from federal minimum wage and overtime pay requirements, as long as their income is above a specific level. As of January 1, 2020, you can use non-discretionary bonuses to satisfy up to 10% of the standard salary level for employees, to …

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Contract Labor: A Tax-Deductible Expense

A more workable definition of independent contractor status comes from common law principles which focus on the method of compensation. If an individual is on your payroll and receives a steady paycheck, clearly that the person is an employee rather than an independent contractor. Independent contractors usually operate under a specific contract and invoice for work completed.

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Paying and Deducting Commissions to Employees

Paying commissions to employees is sometimes difficult because there are different kinds of commissions and different ways they can be paid. Here is what you need to know about paying commissions, deducting them as a business expense, and …

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Deducting Employee Benefits on Your Business Tax Return

Gifts of cash, cash equivalents, gift cards, gift coupons, or gift certificates, tickets to sporting events, vacations, meals, lodging, stocks, bonds, or securities aren’t deductible. You can deduct awards of property to employees if they are part of a catalog or assortment of possible items.

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Deducting Advertising Expenses

You can deduct the cost of providing meals, entertainment, or recreation facilities to the general public as advertising or promotion activities. The cost for meals isn't subject to the usual 50% limit for these costs for other business purposes. (Note that entertainment expenses are no longer deductible except for advertising purposes.)

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The 7 Best Bulk Text Message Services of 2021

For instance, a business can send a message to its customers that says, “Text DEALS to 76543 to get monthly coupons.” The word DEALS is the keyword and the number 76543 is the shortcode. When the customer texts DEALS to 76543, they will automatically be added to a list and get coupons texted to them every month.

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Office Supplies and Office Expenses on Business Taxes

Office Supplies and Expenses on Your Business Tax Return. For sole proprietors and single-member LLCs, show office supplies in the "office supplies" category of Schedule C, on Line 18. You can include office expenses less than $2,500 in this category or you can separate office expenses out and include them with "Other Expenses" on Line 27a.

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Tips and Ideas for Effective Marketing in Grocery Stores

"Off-shelf promos and TPRs—temporary price reductions, that tag on the shelf—is a combo that drives volume," he explained. "You don't need a really big discount for a TPR. Sometimes just a 20-cent price reduction will do it because the tag attracts attention."

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