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The 6 Most Effective Ecommerce Discounts to Promote with

2. 40% Off on Black Friday/Cyber Monday. Black Friday, and more recently, Cyber Monday, has been the most popular sales day for several years now. However, ecommerce is taking over a larger portion of the Black Friday sales pie, with ecommerce sales increasing 16.7% in 2018, while brick and mortar sales dipped.

Actived: 5 days ago

URL: https://www.wordstream.com/blog/ws/2019/10/21/ecommerce-discounts

18 Promotional Email Examples (+How to Write Your Own

Any other special deals, like buy-one-get-one, refer a friend, coupons, and promotional codes. I’ll be providing examples of the many types of promotional emails throughout this guide and at the end. Promotion emails are effective because, first of all, email marketing is highly effective: 91% of consumers open their email on a daily basis.

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Google Merchant Promotions Guide: Get More Sales with

First off, and most importantly, make sure any coupon code that you give works! If the code is entered incorrectly or for whatever reason your site does not accept the code, your feed will be disapproved and you’ll have to re-upload it. Build the feed as …

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The Marketer’s Playbook for Working with Coupon Affiliate

Ever since Coca-Cola introduced the first paper free drink voucher way back in 1881, consumers have been addicted to the savings power of coupons. In fact, 97% of US consumers say they look for deals when they shop, and 92% say they are “always” looking for deals. For marketers, it’s hard to ignore the promotional power of coupons.

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The Ultimate Holiday Text Ad: How to Optimize Your PPC Ads

Second, we have a coupon code and %-off offer included. Very nice. Third, the offer is targeted to my “holiday lights” search, but it’s also general enough to communicate that this retailer would be a good place to shop for additional holiday items beyond just holiday lights.

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Facebook Tests an Opportunities Tab, Google Makes Images

Provide the information you want people to know: a description of the offer, a special coupon code store visitors can use, etc. Pinterest rolls out new shopping features Well aware that product discovery and purchase inspiration are major incentives for their users, Pinterest has announced a slew of new features that make it easier for brands

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15 Insanely Effective Sales Promotion Examples To Win More

Sales promotion ideas and examples to increase sales. To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness.

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How to Use Instagram Giveaways to Grow Your Following

An example of an Instagram giveaway post. If you spend any amount of time on Instagram, you’ve probably seen a giveaway in action firsthand. Household-name brands and small businesses alike use Instagram giveaways to create buzz about new product lines, reach new fans, and grow their social followings.

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4 Tips for Creating Amazing Facebook Landing Pages

The landing page also follows a number of other best practices, such as reinforcing the benefits of the service, including compelling language with minimal copy, and featuring the coupon code to get the 50% discount promised by the ad.

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20 Creative Call to Action Examples for Email Newsletter

The “FREE”, in red and all caps, informs the user of important information right off the bat. The description below is short yet it lets you know exactly what you’re getting, and how. By reassuring that you can unsubscribe at any time, and including a visual example on the left, BDC reduces the risk and uncertainty of signing up.

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Creative Newsletter Names: 75+ Ideas and Real Examples to

Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of curiosity, their need for predictability, their affinity for finite lists, etc.

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23 Creative Advertising Ideas That Actually Work WordStream

Now, you can find coupons everywhere—online promo codes, Groupon, the newspaper, print ads on the subway. But coupon books are still alive and well. They seem to benefit tourists the most, with discounts on museums admissions and popular attractions, but what better way to get new customers than to put coupons in a city discovery guide ?

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27 Tips on How to Get More Email Signups

Subscribe to our dining newsletter - we’ll dish out exclusive deals and coupons for local restaurants. Be likeable. The same DMCA report from above also claims that 40% of respondents sign up for your newsletter because they like your brand. Put on a smile and charm the pants off of your visitors!

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How to Get Started with Automated Email Marketing: Tips

Celebrate birthdays! Or annual subscription anniversaries! Or New Years, 4th of July, Thanksgiving, your business’s anniversary, etc. I’m a big fan of half-birthdays, which is why I love Outdoor Voices’ email below! What a great way to celebrate a little event with an exclusive coupon code.

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Mapping Your AdWords Retargeting Campaigns to the Right

Take this scenario into consideration: a user views a page on the site, leaves, is later targeted with a remarketing ad that says something like 'Come back for 25% off' and includes a coupon code on the ad, so they click on it, return to the site, proceed to checkoutand can't remember the coupon code

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26 Restaurant Marketing Ideas: How to Market a Restaurant

9. Show Off Your Staff. In an age of robotic customer service reps and soon to be self-driving cars, the human element is severely lacking. Show off your 5-star staff doing what they do best! Seeing happy, smiling employees does wonders for your …

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7 Super-Creative, Crazy-Effective Retargeting Ad Ideas

Creative Retargeting Ad Tip #4: Offer Discounts Codes and Coupons. When I was a kid, comparison shopping meant hours upon hours of my mother dragging me through the mall checking prices for the same pair of shoes at every department store my hometown had to offer.

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6 Tips for Hosting Can't-Miss Virtual Events WordStream

That goal involves more steps to pull off correctly, including having an event page, targeted PPC campaigns, and email marketing efforts. If you’re using the event to sell a product or service, you can also offer a coupon code or extended free trial for all virtual event attendees. 4. Be prepared for tech issues

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New Google AdWords Offer Extensions Integrate Discount

Coupons and discounts are big. Whether it’s “buy one, get one free” or “20% off,” if users know they are getting a deal, they are more likely to go ahead with a purchase. Everyone enjoys the feeling of getting a bargain. Coupons mean more eyeballs and attention for advertisers. Even if users see your deal, save it for later, and

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42 Powerful Local Marketing Ideas You (& Your Customers

36. Offer emailed mobile coupons to track offline conversion intent. Offline conversion tracking is a daunting task and can often rely on the dependence of micro conversions (time on site, specific page visits, etc.). Lucky for you, we have the answer to all of your offline conversion tracking pains: Emailed mobile coupons!

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Website Keywords: Find the Best Keywords for Your Website

Website keywords are more than words—they're a valuable marketing asset. Knowing the keywords that potential customers use to find the offerings on your website is crucial if you want to tap into the huge market opportunity presented by search engines.

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The Internet of Things Is Already Here

The Internet of Things Is Finally Here. Five years ago, the Internet of Things was little more than an ambitious idea and a talking point at SXSW. Now, it has finally become a reality, albeit one that will take many more years before adoption reaches the mainstream. Virtually every major technology company is investing in services and products

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19 Pesky Google Ads Disapprovals and How to Fix Them

12. Unsupported language. What it means: Your ad or landing page is in a language that isn’t supported by Google Ad’s language targeting. How to fix it: The unsupported language disapproval falls under the “technical requirements” policy umbrella …

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17 Hair-Raising Salon Marketing Ideas WordStream

13. Offer Flash Sales on Twitter. One of my favorite salon marketing ideas is a flash sale! Twitter is the perfect place to advertise this. Send out a tweet, “$10 haircut for anyone willing to let our best new addition show off her skills!” and give it away to the first respondent. 14.

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Average Click-Through Rate Average CTR Calculator

Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your AdWords campaigns.While basic CTR measures the rate of clicks on each ad, average CTR calculates the amount of clicks vs. impressions across your campaign, or for each individual keyword.. Simple enough? Once you know your average click through rate, you can use our click through rate calculator to

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Generational Marketing: How to Target Millennials, Gen X

According to Yahoo, 63% of millennials would be more likely to “check-in” to a business on social channels if it meant they’d receive a coupon or discount; 20% off is enough of an incentive to prompt 50% of respondents to visit a retail location. That’s huge!

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The Complete, Digestible Guide to Google Ads Budgets

It goes without saying, but be sure to address the specific modifier you’re bidding on in your ad copy: if you’re shilling gluten-free soy-based cardamom-scented candles and bidding on “coupons for candles,” use an expanded text ad or employ ad extensions to convey the quality and offer a coupon code in your ad itself.

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5 Ways to Get 5-Star Amazon Customer Reviews

Getting Amazon reviews from Amazon’s cream-of-the-crop critics isn’t easy, but it’ll pay off in the end when you’re rolling in gold stars. Rainbow Brite knows all about star power. A Different Approach: Fake Reviews. Amazon is doing their best to combat fake …

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Ultimate Guide to Dominating Black Friday PPC in 2019

Ultimate Guide to Dominating Black Friday PPC in 2019. Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come. Black Friday PPC is different. You have 24 hours to make the absolute most out of what you do.

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50+ Free June Marketing Ideas for Sizzlin' Hot Campaigns

Quarter flips = 25% off, dime flips = 10% off, and nickel flips = 5% off. Of course, you can adjust the discounts depending on your budget and customer …

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27 Free & Low-Budget Marketing Ideas for Any Business

16. Turn employees into brand ambassadors. For many small businesses, word of mouth is an important marketing strategy to boost sales. Research shows that customers are more likely to buy a product or service if they get to know about it from …

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50+ May Marketing Ideas (and Examples) for Any Business or

Give out coupons the day before or a few days before, redeemable on Cinco de Mayo. Share a festive discount “code word” on social media, customers who mention the code in-store get 15% off. Use a triumph or underdog theme. This holiday comes from Mexico’s unlikely victory over the French in the Battle of Puebla. Give your customers the

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Social Media Marketing for Businesses WordStream

Social Media Marketing 101: What Is Social Media Marketing? Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as

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11 Reasons Your Google Ads Aren’t Showing—And How to Fix

6. Negative keywords are negating active keywords. Negative keywords —which enable you to keep your ads from matching to irrelevant queries—can be set at the ad group level and the campaign level. If some of your Google ads aren’t showing, it may be because you have negative keywords canceling out active keywords.

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8 Super-Fascinating Digital Marketing Stats Revealed at

8 Super-Fascinating Digital Marketing Stats Revealed at SMX East. SMX East took place last week in a smaller section of the overwhelmingly large Jacob Javits Convention Center in Manhattan. In my mind, New York City was the perfect place to host the world’s largest search engine marketing conference and expo, but I am a little biased, since

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10 Free Copywriting Resources to Catapult Revenue

It kicks off by walking you through how to perform basic research on the customer, product, and competition. This prep work, truthfully, is where the gold lies. It’s like that old repairman story. Takes them about five minutes to perform a task and bill a couple hundred bucks. The customer is appalled at the total.

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The 30 Best Ways to Promote Your Business in 2021—With or

This post covers the most effective ways to promote your business in 2021—most of which are free. You'll learn how to promote your business on Google Search and Maps, social media channels, online directories and review sites, as well as through events, local outlets, and more!

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57 Easy & Engaging August Marketing Ideas (With Examples

Take a dollar off your (low-priced) products. Offer something for just $1. 7. National Book Lovers Day (Aug 9) There are readers in every audience. Share a post on social media recommending your favorite reads, top industry influencer authors, or asking for recommendations from your followers. Your audience likes opportunities to share their

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3 Ways to Increase Conversions (Without a Single A/B Test

Free trials, discount coupons, and free consultations. Three things your site probably has in common with every other product, ecommerce, and service website out there. That’s an issue, because Point #1 in Larry’s article was: “Across all of the high-performing landing pages, we saw massively creative and differentiated offers.”

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37 Free and Creative July Marketing Ideas (With Examples

July: It's the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business!Just joshin. That'd be sad. But July is filled with many opportunities for creative marketing—it's National Anti-Boredom Month, Independent Retailer Month, home to World Emoji Day, Pandemonium Day, and plenty more.

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11 Creative, Brand-Building Event Marketing Ideas

As visitors scroll down the page, they find details around the date and location of the event, discounts for early bird tickets, a list of sponsors, etc., and then there’s the option to navigate to other sections of the site to learn about the history of the conference, news, and of course a place to purchase tickets.

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B2B Marketing Automation: 5 Easy Tricks to Nurture

5 B2B marketing automation tactics to nurture, convert, and retain clients. Here's how to use your marketing automation tools in tandem to acquire leads, nurture them into sales, and retain clients. 1. Create NPS-triggered workflows to reduce churn. The Net Promoter Score (NPS) survey gauges customer satisfaction and loyalty to a brand.

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17 Proven Ways to Boost Holiday Sales & Revenue in 2020

Running popup online sales is another way to boost your sales during holiday shopping time. With this method, you increase your discount or offer an exclusive deal just for a few hours, such as by increasing a 45% off discount to 50% off for one hour only. You can even do this 2-3 times in a day and multiple times during the sale.

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3 Steps to a High-Converting Lead Capture Strategy

Step 3: Converting Hot Leads at the Bottom of the Funnel. By the time someone’s reached the bottom of the funnel, they’ve got a few things figured out. They know the type of solution they want (more or less). They know the time they want it to take to solve (or more or less).

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