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10 Sales-Promotion Tools Every Service Organization Must Use

3. Coupons/vouchers: These allow holders to obtain a discount off a future purchase and can be targeted at quite specific groups of users or potential users. To encourage trial by potential new users, vouchers can be distributed to non-users who fit a specified profile.

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Top 6 Objectives of Sale Promotion

Even coupons and rupees off sales prices can be used fruitfully. 3. Encouraging repurchases: Building of buying habit leads to brand loyalty in most of the low perceived risk products. The aim is tie the buyer to the product or a store through incentives. Hence, the manager needs those promotional incentives that ‘tie’ the buyer to a seller.

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Sales Promotion Tools

The coupons are certificates which offer reductions to consumers to exploit the bargain. According to this plan, consumers are to save coupons usually issued as a part of product package. These coupons can be described by mail or through an ad in newspapers and magazines.

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Sales Promotion Kinds: Consumer, Dealer and Sales Force

2. Coupons: Coupons are supplied along with a product. It is a certificate that reduces prices. Coupons can be mailed, enclosed in the packets or printed in the advertisements. The purpose is to attract the customers and bring them to a particular shop to increase the sales of a particular brand. The coupons are used: (1) to introduce new products,

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Different Types of Promotional Campaigns in

Coupons can be issued by the manufacturer or the retailer or both. A coupon can be on the product itself, or it can be off site such as in a newspaper rebate coupon. Discounts: Discounts are given to stimulate demand in periods of low sales. Sometimes, a firm might discover that its discounted sales are much more than their normal sales.

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Sales Promotion: Concept and Methods of Sales Promotion

(i) Coupons: A coupon is a certificate that entitles its holder to a specified discount, on the purchase of a specified product. As a method of sales promotion, coupons may be distributed among prospects through mail, newspapers, magazines or retailers.

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Sales Promotion: Essay on Sales Promotion (645 Words)

Cents off in store demonstrations samples, coupons gifts, product tie ins contests, sweepstakes sponsorship of special events such as concerts and fairs, and point of purchase displays are types promotion devices designed to supplement advertising and personal selling in promotional mix.

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Sales Promotion Strategies: 3 Types of Sales Promotion

Sales promotion helps in getting the brand off the ground. A well-planned promo attracts consumers to your brand. The jump-start effect is often used in the retail context. When the consumer enters an outlet, she is attracted by the product being promoted, and ends up buying several other products as well.

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Managing the Product through Its Life Cycle

A final set of product decisions concern product-line planning. The firm must decide whether to have a product line and, if so, what its composition should be. The role of the product line also changes over time, with the leveling-off phase of the product life cycle …

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Applications and Uses of Indifference Curves (explained

This trade-off means how much income the individual is willing to accept for one hour sacrifice of leisure time. In geometric terms, it will be seen from Figure 11.14 that on indifference curve IC 1 at point A the individual is willing to accept ∆M income for sacrificing an hour (∆L) of leisure.

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3 Steps for Developing Sales Promotion Tactics

Off-pack is normally in form of coupons in a magazine or a newspaper that a customer can offer for redemption. Buyers may learn about price discounts either at the point of sale or through advertising. At the point of sale, price reductions may be posted on the package, on signs near the product, or in storefront windows.

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Top 7 Techniques used for Sales Promotion

Coupons are another, very versatile way of offering a discount. Consider the following examples of the use of coupons: on a pack to encourage repeat purchase, coupons sent out with newspapers which can be redeemed at retail outlets, a cut-out coupon as part …

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Sales Promotion: Definitions, Characteristics and Methods

19. Cent-off promotion – reduction in regular price . 20. Contests and prizes . 21. Free home delivery and installation, instructions and other services. Dealer/Channel Level Sales Promotion: Some companies offer short-term incentives to middlemen to make them active and interested. These incentives may be financial or non-financial.

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Sales Promotion: Elements, Methods and Advantages of Sales

3. Immediate Returns: Sales promotion devices bring quick and immediate results than other methods like personal selling and advertising. In fact the impact of sales promotion can be felt more quickly than advertising. 4. Effective Control: The management can exercise effective control over the methods used in the sales promotion programmes.

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Different Models Facilitating Communication and Sales

Obtain trial among 20% of the target audience. Use brand sampling, and coupons along with advertising. v. Objective 5: Maintain regular use among 5% of the target audience. Use reinforcing ads. It is interesting to note that awareness, knowledge, comprehension, liking, preference, and conviction are all mental responses, not behavioural ones.

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Product Promotion: 5 Main Elements (With Diagram)

Free samples or discount coupons encourage a first-time trial of product. ADVERTISEMENTS: The use of a premium offer or special discount may stimulate interest in a product and thus encourage off-season sales. Whether the sales promotion takes the form of a trade show, a consumer rebate, a point-of-purchase display for retailers, or free gifts

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Top 4 Elements of Diffusion (With Diagram)

Now – a – days, marketers of supermarket products commonly use cents – off coupons or free samples to provide consumers with direct product experience for e.g.. Nanz etc. These promotions provide consumers with little or no risk opportunities to try new products. (5) Observability:

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The Applications of Demand and Supply Analysis

The surplus with the Government has been mounting. It is estimated to about 50 million tons in June 2003. On the other hand, off-take from public distribution system has fallen. There is a real danger of these food surpluses getting rot-toned in warehouses of the Food Corporation of India. Therefore, Government of India deciding to export of wheat.

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Project Report on Product and Services Mix

1. Discount (e.g. off-price retailers and discount department stores), 2. At-the-market (e.g. traditional department stores and drugstores), and . 3. Upscale (upscale department stores and specialty stores). The key to successful retail marketing lies in providing good value, in the consumer’s perception, for the particular price orientation

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Customer: Meaning, Types and Contact Points

Customer: Meaning, Types and Contact Points. A customer is someone who pays for goods or services from a store. All the persons coming to your store are ‘visitors’. When they buy something and pay for the things they have bought, they become ‘customers’. Now, they have purchased these things for their own consumption or for someone else

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11 Important Techniques of Sales Promotion

Such coupons are published in newspapers and magazines. Some companies distribute coupons among its shareholders. Sellers collect the coupons from the customers and get the payment from the company that issues the same. (9) Full Finance @ 0%: Under this method, the product is sold and money received in installment at 0% rate of interest.

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Calculation of the Value of Bonds (With Formula)

The value of the bond is determined as follows: V = 1/I = 80/.09 = 888.48. If the rate of interest currently is 8% the value of the bond is Rs. 1,000 and if it is 9% it is 888.88 and if it is 10% the value is 800. The value of the bond will decrease as the interest rate starts increasing.

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Research Paper on Marketing

Use of Coupons: In this method gift coupon, discount coupons are offered to customer if they go for bulk purchase. The method is effective to motivate customers to a new product or altered product. This way is less expensive than product sampling. This can also be used to promote sales of a product in its off season time. 3.

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Sales Promotion Tools: Consumer-Oriented and Trade

2. Coupons: This involves offering price reduction or saving to customers on the purchase of a spe­cific product. The coupons may be mailed or enclosed along with other products, or inserted in a magazine or newspaper advertisement. 3. Exchange scheme: In this case, …

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What are the Disadvantages of Sales Promotion

Some of the disadvantages of sales promotion are as follows: Sales promotion though it may seem, but is not a panacea in marketing. Although sales promotion is an important strategy for producing quick, short-term, positive results, it is not a cure for a bad product, poor advertising, or an inferior sales team.

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How Personal Influences is Related with Consumer Behavior

Learning also occurs through operant conditioning. Operant conditioning is positive or negative reinforcement upon the performance of some behaviour. Sales promotions such as the use of free samples, coupons, price-offs are instances of operant conditioning.

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Promotional Activities in Marketing (An Overview)

ADVERTISEMENTS: Promotional Activities in Marketing: Definition, Needs, Objectives and Other Details! Today’s market is full of offers and discounts. Marketers use multiple promotion programmes to entice customers to buy products and services. While objectives of advertising are long term and generally of brand building, sales promotion programmes often pursue a single goal, that is, to […]

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Retail Promotion Strategy: Push, Pull and Mixed Strategy

Retail Promotion Strategy: Push, Pull and Mixed Strategy . 1. Push Strategy:. A retail push strategy includes offers that convince trade intermediaries channel members to “push” the underline product through vigorous distribution channels to the ultimate customer via some sales promotion schemes and personal selling efforts.

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Calculation of Return on Bonds (With Formula)

Then the coupon rate and current rate are identical. ADVERTISEMENTS: An investor buys a Rs. 100 bond of 10-year maturity with Rs. 80 worth of coupons per year. The par value of the bond is Rs. 1,000. Its current yield is: Current Yield = 80/100. = .08 or 8%. Yield on bonds is more commonly calculated to the date of maturity.

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Advertising Research: Testing Various Types of Advertisements

The redemption rate of coupons is measured for both groups which may give an idea about the effectiveness of test ads. Theatre Test: A group of people who could be a captive audience for an entertainment programme is considered and a questionnaire is sent to them. The free tickets are later sent to them for the programme where the test ads are run.

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Project Report on the 3G Revolution in India

An exclusive project report on the 3G Revolution in India. This project report will help you to learn about: 1. Genesis of 3G Revolution 2. Evolution of GSM Technologies 3. Emergence of Hi-Tech GSM 4. 3G Mobile Revolution 5. User Benefits of 3G 6. Launch of 3G in India 7. Mobile Revolution in India 8. ‘Rural Chalo’ Programme 9.

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Equilibrium under Monopolistic Competition: Chamberlin's

ADVERTISEMENTS: Equilibrium under Monopolistic Competition: Chamberlin’s Alternative Approach! The process of equilibrium adjustment under monopolistic competition has also been explained by an alternative approach put forward by Chamberlin. This alternative approach makes use of two types of demand curves, namely, perceived demand curve and proportional demand curve. The demand curve …

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Functional Budgets in Management Accounting (With Diagram)

(iii) Idle capacity in some departments may be utilised by making efforts to increase the demand for the products by providing after sale service, conducting advertisement campaign, reducing prices, introducing lucky prize coupons, recruiting efficient sales staff etc. Illustration 10: Three articles X, Y and Z are produced in a factory.

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10 Functional Budgets Prepared in Cost Accounting

(iii) Idle capacity in some departments may be utilised by making efforts to increase the demand for the products by providing after sale service, conducting advertisement campaign, reducing prices, introducing lucky prize coupons, recruiting efficient sales staff etc. Illustration 10: Three articles X, Y and Z are produced in a factory.

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Social Policy: Worldwide Failure of Social Policy

Social Policy: Worldwide Failure of Social Policy! The term ‘social policy’ which stated that the economic development should truly be utilized for the social development.Rapid population growth and rural-urban migration, income distribution will become more unequal overall during the early stages of development and then more equal later on.

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Study Notes on Cost Accounting

(n) Writing off fictitious Assets like Preliminary expense, Discount on issue of shares, debentures (o) Writing of intangible fixed assets like Goodwill, Patent Rights etc. ii. Under or over-absorption of overhead expenses: In cost accounts overheads are absorbed at predetermined rates …

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Sales Promotion Trends: Top 9 Trends in Sales Promotion

ADVERTISEMENTS: 1. Buy One Get One Free (BOGOF): The trend of giving one item free with one purchase of one item is becoming very popular not only in urban areas but in rural/sub-urban areas too. For example, if pack of bread is priced at Rs.10 and its actual manufacturing cost is Rs.3 and you two […]

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Your Article Library

At times marketers, when introducing products such as shampoo or detergent powder or tooth paste, use small trial packs (free samples) or rupees-off coupons to enable consumers have a first-hand direct experience with the product.

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7 Important Concepts of Risk Management

Besides the movement of time and the payment of coupons, there are other factors that affect a bond’s duration: the coupon rate and its yield. Bonds with high coupon rates and in turn high yields will tend to have lower durations than bonds that pay low coupon rates, or offer a low yield.

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Types of Advertising Media

(iv) Coupons: Coupons are supplied along with products. A coupon is a certificate that reduces the price. When a buyer gives a coupon to the dealer, he gets the product at a lower price (e.g., regular price is Rs. 100; with a coupon it may be Rs. 80). Coupons

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What is Marketing

The sales promotion techniques like coupons, premiums, price-off deals, etc. create interests in the prospective customers towards the product and therefore, the salesmen need not put much effort to locate the customers. 2. Free samples, demonstrations, guarantees and warrantees etc. offered under sales promotion programme create confidence

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Marketing Strategies – Rivalry, Growth, Consolidation and

(ii) Coupons: Coupons are supplied along with the product. Coupons are certificates offering a stated saving on the purchase of a specific product. They induce the consumer to buy one more product at a reduced price. (iii) Demonstration: It is the instruction to educate consumers in …

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Essay on International Marketing

Essay # 7. Pricing Decisions for International Marketing: Pricing is the only component of the marketing-mix decisions, which is often adopted in international markets with the least commitment of the firm’s resources. The price is the sum of values exchanged from the customer for the product or service.

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Rural Marketing Strategies: Meaning, Stages, Elements

Rural Marketing Strategies – Definitions. Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market

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